Future-Filter is a futures + Innovation studio. We filter futures, analysis, social trends, brand strategy, and design into actionable ideas for global brands.

MACRO TRENDS

Through a category specific lens, our Macro Trend reports demonstrate how industries and categories are evolving.

Informed by the Global Drivers alongside industry specific innovation and consumer attitude evolutions these Macro Trends outline the emerging new priorities and for specific industries.

Whilst Macro Trends can manifest similarly across multiple categories at Future Filter we are able to analyse and define the specific nuances emerging within different sectors in order to best guide innovation and design development.