Consumer typologies enables marketers to better understand their target audience, tailor their strategies accordingly, and ultimately drive more effective marketing outcomes and business success.
Future Filter was asked by Reckitt to create future concepts for their core cleaning brands.
The project had 4 phases of work.
1. Scope
2. Filter
3. Frame
4. Vision
We created 12 future concepts that were part of an exhibition looking at the future of cleaning for the company.
As a society, we all tend to over wash
clothes, which uses a great deal of
water, detergent and energy. Over
washing also deteriorates the fabric
of clothes, meaning we wash the life
out of our clothes.
WOSH is a simple dispense system of pressed thin balls.
Future Filter have imagined a hair care product which offers an alternative to washing hair. Rather than fully washing the hair, the vapour brush uses warm vapour to freshen and clean the hair through a dispensing brush.
The brush handle holds the cartridges, which are warmed up via a USB port. When the water is warm enough, the user releases vapour through the rubberised bristles, which freshen and volumize the roots and hair.
The vapour cartridges come in selection of fragrances with essential oils and natural botanicals to freshen and boost hair.
The back of the brush uses a matt LED screen to display the temperature and vapour variant.
FUTURE FORECASTING
We believe future forecasting is the best tool to identify change and plan for the future. Our future forecasting reports unpack the sociocultural shifts and emerging lifestyle trends impacting consumer behaviour. Our research brings together inspiring and relevant case studies with key statistics and insight from industry thought-leaders. We highlight the most exciting new directions in technology, materials and innovation to give a fresh perspective on the aesthetic and cultural landscape of tomorrow.
Derma Drink System is a simple refill system, designed to boost the health of skin. The system also addresses the issue of excess plastic use by designing a desirable and functional reusable polished steel bottle.
There are 3 natural variants: glowing skin, firmness, and boosted protection.
Glowing Skin has an active ingredient of carotene to give your skin a natural glow. Firmness uses red peppers to tighten tired skin. And finally protected as green tea is the main ingredient to boost the antioxidants, which prevent cell damage and aging.
The initial starter kit provides a reusable aluminum bottle and a 5 pack of sachets. Consumers can re-order refills online and are sent a postbox-friendly carton of sachets.
To use, fill the bottle with 250ml of tap water, and open the sachet, which has a laser score to help open and pour in the concentrated liquid.
Then shake the bottle for 30 seconds and drink. The bottle has a robust construction with an antibacterial rim when drinking. The cap has UV-C technology to clean the bottle internally.
