Rihanna+Puma

Celebrity fashion collaborations do not get much bigger than Rihanna and Puma in The Fenty x Puma collection for 2018. Leveraging her edginess and laconic style the collection is a blend of streetwear and extreme sports. Heavily influenced by surf and motocross sports with bright saturated pops of colours, high vis neons, sports buckles and toggles with retro-themed graphics.