The average American now spends over 90% of their time indoors and by 2050 it’s estimated that 75% of the global population will live in cities. Yet, we’re hardwired to need nature. The Biophilia Hypothesis defines our pull to nature as the “innate human affinity for life and other living things” resulting from millions of years of exposure and adaptation.
Spending time in nature stimulates our parasympathetic (rest) nervous system, and reduces stress and anxiety, while city living is associated with a higher prevalence of mental health issues.
Inspired by the concept of ‘medicalizing nature’, FOREST LUNGS uses olfactory chemistry and patented technology to replicate the molecular compounds produced by trees, phytoncides. Phytoncides are credited for the positive health benefits associated with forest bathing, namely stress reduction, anxiety reduction and boosting the parasympathetic (rest) nervous system.
Created by world-renowned perfumer Guillaume Flavigny, recipient of the Prix International du Jeune Parfumeur Créateur, FOREST LUNGS is a sensory supplement designed to support the reduction of everyday stress.
The Nue Co’s newest perfume, Forest Lungs, launched at the end of 2020, is designed to replicate the healing effects of nature. Described as a “sensory anti-stress supplement,” the perfume mimics the scent of the forest in order to boost the parasympathetic (rest) nervous system and improve “a wide variety of concerns from mental health and sleep to immunity.”
