Tide introduce a leap forward in laundry innovation.

At SXSW 2024, Tide introduced Tide evo, a revolutionary new tile form of laundry detergent. Designed to make doing laundry more efficient and enjoyable, Tide evo represents a new era of laundry care.

As a result of years of extensive research and development, this new category of cleaning leverages tens of thousands of miniscule fibers, creating layers of soap without unnecessary liquid and fillers. Each fiber contains six powerful layers of 100% concentrated cleaning ingredients, offering superior cleaning power instantly activated with water.