At SXSW 2024, Tide introduced Tide evo, a revolutionary new tile form of laundry detergent. Designed to make doing laundry more efficient and enjoyable, Tide evo represents a new era of laundry care.

As a result of years of extensive research and development, this new category of cleaning leverages tens of thousands of miniscule fibers, creating layers of soap without unnecessary liquid and fillers. Each fiber contains six powerful layers of 100% concentrated cleaning ingredients, offering superior cleaning power instantly activated with water.

The detergent brand Tide has embraced digital technology to offer a personalised clothes cleaning service in your area. Tide is asking consumers and business-owners to request new locations via a microsite. The locations will include drop-box lockers inside high-rise apartment buildings, offices and retail locations such as supermarkets, vans parked on student campuses and 24-hour stand-alone stores. Customers can pre-pay for laundry through an app, drop it off in the lockers and receive a notification when it is ready for pick-up.

As explored in our macrotrend Connected Living, Tide are embracing digital applications, e-commerce and geolocation to offer consumers ultra convenience.