Everyone’s skin is unique – and so are its needs. Consequently, the more a product caters to one’s individual skin, the better it can fulfill these specific needs. With its innovative O.W.N face care brand, Beiersdorf is now explicitly responding to consumers’ growing desire for personalized skin care. The new brand is being launched in key European markets with a simple routine: facial cleansing plus day care as well as evening facial cleansing plus night care. O.W.N uses artificial intelligence and is built around a proprietary algorithm that brings together Beiersdorf’s profound 140 years’ skin care expertise and consumer knowledge. Thus, it is able to select the single best unique product offering out of 380,000 formula combinations. Fully in line with the strategic focus of advancing digital transformation within the C.A.R.E.+ strategy, the products are sold as part of a purely digital business model via the website www.ownskincare.eu. Here, consumers are given the opportunity to use a scientifically evaluated questionnaire to determine which care formula is best suited to their skin.

Avant, a cell culture biotech start up company based in Hong Kong, has launched a multifunctional protein for the active beauty market made from cultivated fish cells. The company says the use of this ingredient will shape a new beauty segment in the anti-ageing and protective skin care category.

Avant’s Zellulin ingredient could be used in freeze dried powder or liquid form at various doses in topical skin formulations, beauty supplements and functional drinks.

Crayola and Asos have joined forces to collaborate on an inspiring beauty collaboration.

Crayola Beauty has teamed up with Asos to create is a new vegan, a cruelty-free make up line aimed at 20-somethings.

The collection uses Crayolas playful heritage. The majority of the products come in a stick formula similar to brands like Nudestix, Milk Makeup, and Nars, who all stock easy-to-use chubby pencil-inspired cosmetics.

Among the products are:

95 total shades.
24 shades of stick foundation.
five palettes (three eye, one face, and one color changing lipstick).
cheek crayons.
mascaras.
makeup brushes.