Posts tagged Ikea
Spaces-on-wheels-exploring-a-driverless-future
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Future-Filter-Office

Ikea Space 10

 

Spaces-on-wheels-exploring-a-driverless-future

 

What if a coffee bar could double up as your cab ride to your next meeting? Could a doctor’s appointment take place on the way to work? Imagine buying gifts en route to a party, or having fresh produce delivered to your door straight from the fields, or even explore virtual worlds on your way home.

 

Ikea’s futures lab, Space 10 has been tasked with looking at these future scenarios of driverless vehicles in the mid-future.

 

Spaces on Wheels looks at a very important future issue: urban transport. More specifically, how self-driving cars might change our surroundings. Starting with the very reasonable premise that ‘the day fully autonomous vehicles hit our streets is the day cars are not cars anymore,’ Space10 and f°am Studio have created seven different rolling frameworks to represent the wealth of options promised by this new technology. These consist of Flexible Workspace (a roaming shared space that is effectively an office on wheels); Coffee on the Go (a boutique rolling roastery); Healthcare (drug dispensary); Farm (a mobile farmers’ market); Play (a pod for augmented reality experiences); Hotel (a sleep station) and a shop.

Transport will be radically changed by autonomous technology and there a huge opportunities for progressive thinking companies and brands.

Jon ShawIkea, Transport
Future-Food
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The Bug Burger contains a patty made beetroot, parsnip, potatoes and mealworms, which are the larvae of the common darkling beetle

 

Ikeas research Lab, Space 10 has created a menu of five new dishes as solutions to the problem of a predicted global food shortage given the population growth over the next 10 years.

"At Space10, our research is rooted in an important principle – dishes shouldn't just be healthy or sustainable, they must be delicious too," explained Space10, which counts food designer Simon Perez and plant engineer Sebastian Dragelykke among its diverse team.

What do you want for your brand? What could your brand look like in a year or 5 years. What are the macro-trends that will shape your business. 

We can help you answer those questions: jon@future-filter.com